Because he is The Omnipotent Iron Man Elon. He provides every spaceflight fan that turns to worshiping SpaceX a bucket of Kool-aid and a pony. :hail:
OK seriously that's because SpaceX has definitely written a new chapter in the history of commercial efforts in spaceflight (even when Orbital was the first pioneer back in the 1990s) and has managed to roll on and on with certain successes (unlike many other start-ups of the same period). And their philosophy is just sexy - look at how SpaceX employees, veterans and rookies, stay on working projects for very long hours with just their wit to change the course of spaceflight (well that means many will leave in a few years, but there are a lot of excited newbies waiting for these positions)! No wonder it, like Google and Apple, has managed to attract a huge number of fans dreaming skywards and beyond, even if most of them are pie-in-the-sky and even Elon (and me) will disapprove of them.