Heene was asked about the possibility it was a hoax because of what his 6-year-old son, Falcon, had said earlier during a CNN interview. In the interview, when Falcon was asked why he didn't come out when he heard his parents calling for him, he said he was because it was "for the show."
The GUY needs a dummy slap, for leaving a loaded balloon around unsupervised.
I'm guessing anyone involved with a 'reality' show are attention freaks to begin with, so my money's on it being a hoax / publicity stunt.
This is quickly starting to sound like a stupid stunt to get themselves back on TV again.