Looks like a rover lander and some system to deploy satellites around the moon. Communications / navigation infrastructure?
Animations and mock-ups are great, but wake me when they can get something, anything, into LEO. I think they will get some millionaires up on their New Shepard ride, which will be fun, but I'm not seeing New Glenn up and flying anytime soon. Maybe they will surprise me.
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Wired article quotes Bezos as saying Blue Moon is 33,000 lbm fully fueled.
https://www.wired.com/story/jeff-bezos-unveils-blue-origins-prototype-of-a-lunar-lander/
New Glenn is quoted as being able to get 29,000 lbm to GTO, so Blue Moon must be planned to fly on some other rocket, probably New Armstrong. First flight of New Glenn is penciled in for 2021, and there is hardly any idea of what the timeline for New Armstrong.
The whole vibe I get from Blue Origin is that they feel that they need to perfect absolutely everything before launching. That's a tall order, as there is little possibility that even the best engineers will envision everything that could go wrong in such a complex system. My worry is that they will spend years preparing for the first flight of Glenn, only to lose it to some innocent mishap, which will absolutely send their program into shock. There is a fear of failure that I think can lead to paralysis.
SpaceX has it right IMO that at some point, you simply do the best you can, launch and fly as much as you can, and learn everything you can from the experiences. Learning from all-up flight testing can expose the bugs that engineers can't envision in complex interacting systems. SpaceX learns from their RUDs, embraces them even, which is exactly the right attitude to have about engineering failure IMO.