The font is Bookman. Bookman Old Style Light Italic, and ITC Light Italic BT, I believe. And it was set around the 1800's, derived from Caslon - an even earlier typeface. The ITC version was updated in the 1970's.
http://en.wikipedia.org/wiki/Bookman_(typeface)
[ame="http://en.wikipedia.org/wiki/Caslon"]Caslon - Wikipedia, the free encyclopedia[/ame]
I'm not precisely sure where the flat version of the "swirly-U" thing comes from if it is a sub-part of the ITC version or not, probably is. But the curvy-swirly "U" *IS* part of the Swash Medium derivative. I am researching into it now. See this here -
http://www.fonts.com/findfonts/searchresults.htm?kid=bookman+swash and here
http://www.fontshop.com/fonts/downloads/itc/itc_bookman_swash_volume/ I bet you could use the sample test page to render the text as needed. If I can find a freeware font I'll post it here for ya'.. Isn't this fascinating!!
A note to make it easier perhaps.
The DC-8 (and fictional a380 version) here depict the older Friend Ship livery.
http://www.airliners.net/photo/Unit...71179/L/&sid=db59bbeb267cd1df0134a147271a2b30
http://www.pairbus.com/discussion/viewtopic.php?f=7&t=873
These renditions use the Bookman Old Style Light Italic font. With only the capital "U" seemingly coming from the Swash derivative. The tail seems a little more stretchy than the actual font. So, you may need to make a test, then stretch the swirl out away from the body a bit.
The newer 2nd iteration of the Friend Ship livery is shown here in this DC-10.
http://upload.wikimedia.org/wikipedia/commons/f/ff/United_Airlines_DC-10_N1803U.jpg
Note this doesn't have a swirly stylized "U" or the blue stars. It only uses the Bookman ITC italic light font.
As far as the vertical stripe on the tail/rudder fins. If you eliminate the stars would that make a difference and allow more room for "united" there? Going more along the lines of the newer DC-10 in the above pic..?
And here are other logos of companies for you to look at. This could be a good ready-reference and starting point for all skin designers old and new alike -
http://worldsbestlogos.blogspot.com/search/label/United AirLines
I have attached a copy of both fonts. These are freely available from font sites and released by the foundry as such. I couldn't find a free version of the Swash "U" though. So instead of sending you looking for them, they are here and ready to go!
I also found another "font" file. This file seems to assign a complete airline logo to a single key. It may be useful for other skins you make in the future. Remember this is the complete logo, with text and graphic, in black and white.
Additional typography resources.
[ame="http://en.wikipedia.org/wiki/Typography"]Typography - Wikipedia, the free encyclopedia[/ame]
http://www.microsoft.com/typography/default.mspx